The Ekaterinburg Guest Card is a municipal program of privileges and discounts produced by the Ekaterinburg History Museum. It allowed tourists to spend time in Ekaterinburg comfortably, excitingly, and cost-efficiently. After purchasing a Guest Card, the holder could visit 30 iconic museums and cultural venues in Ekaterinburg for free, go on a free tour, and get 2 free hours of bike rental or at a climbing center. The card also provided the holder with discounts (5 to 20%) and various bonuses in theaters, souvenir shops, 40 popular restaurants, cafes, coffee houses, and bars.
The Card set included:
- A plastic Guest Card that gave access to all privileges
- A unique printed city guide: the multifaceted history of Ekaterinburg laid out in 240 pages
- A designer's folding tourist map with hand-drawn buildings
- An augmented-reality postcard that allows one to learn more about the life and secrets of the signature buildings of Ekaterinburg