The former printing house of the Uralskiy Rabochiy (Ural Worker) newspaper is a classic example of a constructivist building and is one of the city’s architectural “calling cards”. Dom Pechati’s south-facing facade, its longest one, is oriented along the main city thoroughfare, Lenin Avenue, and occupies a rather extensive, gradually decreasing parcel of land between Turgeneva and Karla Liebknechta streets. The natural relief is echoed in the repetitive series of ribbon windows that stretch along the face of the building and sweep around its rounded corner on pillar supports. These decisions by the architects, Vladimir Sigov and Georgiy Golubev, were made more out of practical necessity rather than out of a tribute to a particular architectural style: printing shops occupied the three lower floors and required good lighting. The upper fourth floor of the building was assigned to the editorship of the leading periodicals of the Soviet Sverdlovsk, such as Uralskiy Rabochiy, Sverdlovskiy Rabochiy (“Sverdlovsk Worker”), Na Smenu (To Work Shift!), and the TASS photo chronicle. Today, the power of the printed word is sustained only by a bookstore located on the ground floor, but the sign of the city’s fashionable night club, Press House, pays tribute to its illustrious printing past. In addition to the club and store, there are several cafes and restaurants. In 2010, the Ural Industrial Biennial of Contemporary Art was held in the former shop premises and, in essence, marked the beginning of the facility’s gentrification.